A billboard company that earlier rejected requests to purchase sign space for the message "Where's The Birth Certificate?" now has erected a message slamming Christianity.

The Lamar Outdoor billboard near New York shows silhouettes of the traditional images of three wise men approaching a Nativity scene.

It's message, "You KNOW it's a Myth/This Season, Celebrete REASON!" caught the attention of Fox News, which reported that some passers-by at its location on Route 495 near the Lincoln Tunnel in North Bergen, N.J., thought it was inappropriate.

The space was paid for by officials with American Atheists, who said it cost $20,000, and Fox reported that Lamar tried to solicit business from Christian organizations it wanted to pay for a competing message nearby. Atheists' spokesman Dave Silverman told Fox that they wanted to encourage atheists who are "going through the motions" of being religious to come out of the

On the organization's website was the message, "Millions of atheists are closeted, choosing to go along to get along, and feigning religion to their friends, family, and coworkers. American Atheists understands the pressure to fit in, but we maintain that for people to love you, they must know the real you.

"We also assure you that, like every other person in this country, you know FAR more atheists than you think."

The organization calls the biblical account in Genesis of Adam and Eve a "fable," and argues since that story was made up, "then Original Sin is also a myth, right?"

"All we are asking is that you take what you know into serious consideration, even if it means taking a hard look at all you've been taught for your whole life. No Adam and Eve means no need for a savior. It also means that the Bible cannot be trusted as a source of unambiguous, literal truth It (sic) is completely unreliable, because it all begins with a myth, and builds on that as a basis. No Fall of Man means no need for atonement and no need for a redeemer. You know it."

Further, the group claims, "Christians don't own this holiday, and never did. Christianity is neither the first, nor the 5th, nor the 10th mythology to adopt the Winter Solstice as their major day. Mythra, Bel, Krishna, Horus, and even the Mayan Qetzalcoatl were all born on the Winter Solstice."

It was the second time, at least, Lamar has slammed Christianity.

Previously, it posted the message "Are you good without God?."

But when the "birth certificate" billboard campaign was launched by WND founder and CEO Joseph Farah, Lamar spokesman Hal Kilshaw told WND his company was "just not going to accept that copy."

"We think it's a settled matter," he told WND at the time. "We think it's misleading to indicate there's any question about the president's birth certificate. We looked at it and we made the call."

Lamar officials were not at their offices today, as repeated calls by WND reached only a message that it was "after hours" for the company.

But Kilshaw had told WND earlier he based his decision to prevent posting the "Where's The Birth Certificate?" billboards on his company locations because of "independent media reports" and unidentified "newspaper articles."

A Lamar sign in West Virginia rented to the campaign to suggest there's no need for God

Kilshaw told WND at the time the "state official in Hawaii" reported seeing a birth certificate for Obama.

"We don't have any reason to distrust," he said.

The slam against God, however, is "not a question of a fact; just a point of view from people," he said.

Clear Channel also rejected the "birth certificate" question.

The "code of industry principles as a guide for content" from the Outdoor Advertising Association of America includes the industry's support for the First Amendment, and calls on companies to "Observe Highest Free Speech Standards."

WND has reported on dozens of legal challenges to Obama's status as a "natural born citizen." The Constitution, Article 2, Section 1, states, "No Person except a natural born Citizen, or a Citizen of the United States, at the time of the Adoption of this Constitution, shall be eligible to the Office of President."

Some of the lawsuits, including those reaching the Supreme Court, question whether he was actually born in Hawaii, as he insists. If he was born out of the country, Obama's American mother, the suits contend, was too young at the time of his birth to confer American citizenship to her son under the law at the time.

Other challenges have focused on Obama's citizenship through his father, a Kenyan subject to the jurisdiction of the United Kingdom at the time of his birth, thus making him a dual citizen. The cases contend the framers of the Constitution excluded dual citizens from qualifying as natural born. Others argue one cannot be a "natural born" citizen without two citizen parents.

Farah says the billboard campaign is at last part of the reason early in 2009 only half the nation even was aware of a controversy over Obama's billboards, but recent polls indicate  six in 10 Americans no longer fully believe Obama's birth narrative. He's also devised a way for everyone to get into the act – with your own car or your own yard.

There are magnetized bumper stickers with the now-famous message and design – "Where's the birth certificate?"

And there are yard and rally signs you can either take to your next tea party or turn your own property into a mini-billboard location.

WND previously launched a petition campaign that has collected nearly half a million names demanding Obama's eligibility be verified and demonstrated publicly. That campaign continues. That list has been shared with members of the Electoral College and the chief justice of the U.S. Supreme Court.

You can support the billboard campaign right now by making a donation online.

Farah has confirmed, too, that there is no shortage of locations at which to post the question, whether Lamar and Clear Channel are involved or not, only donations to pay the costs.

The most recent sign to be erected came in Kansas:

Billboard along I-35 near the Highway 59 exit near Ottawa, Kan.

"If it seems like we are posting more billboards than ever, the perception is correct," said Farah, editor and chief executive officers of WND, and the mastermind behind the campaign.

"With a new Congress coming to power and more Americans realizing every day that lingering questions about Barack Obama's constitutional eligibility have not been answered, we are making a concerted effort to step up the pressure. Of course, we need continued financial support for this campaign from the American people to keep it up," he said.

Dozens of signs already have been posted, including some to coincide with the Obamas' vacation along the Gulf Coast, and a long list of sites are being tracked down and developed.

See birth-certificate signs around the country.

Have you contributed to the "Where's the birth certificate?" billboard campaign yet? If you haven't contributed this month, please do so now.

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Nov. 26, 2010