PepsiCo uses the honest "Quaker man" image to sell breakfast cereals and snacks around the world. It tells people it’s a brand they can trust. But PepsiCo’s approach on palm oil is anything but honest.

The company claims to be against deforestation. But its policies mean the palm oil used in Quaker products might be contributing to deforestation and human rights abuses. 

We know PepsiCo is feeling the pressure of our ongoing campaign, and is deciding right how to respond. Already, our spoof Doritos palm oil video has reached millions more people than the company’s official ads, and our negative public reviews saw new product "Pepsi True" temporarily pulled from sale during its launch -- both to massive media attention.  

After almost a year of work by the SumOfUs community, we’re so close. Let’s show PepsiCo we’re not going away, and put the spotlight on the "honest" Quaker brand to win this campaign.

Tell PepsiCo to finally adopt a responsible palm oil policy that the "Quaker man" would be proud of.

Quaker is the world's oldest cereal brand. If hundreds of thousands of us can threaten Quaker’s trustworthy family brand, we can push PepsiCo to stop these palm oil abuses now.

Each year, PepsiCo buys 427,500 tonnes of palm oil and uses it in everything from Doritos chips to Quaker snacks like “Quaker Chewy Granola Bars". PepsiCo published a palm oil commitment last year, in response to our collective pressure with groups like Rainforest Action Network and the Union of Concerned Scientists. But the commitment contained gaping holes that PepsiCo needs to address.

PepsiCo is a $77 billion company, and could be a powerful ally in the struggle to stop deforestation and human rights abuses. Rainforests across Southeast Asia are being destroyed every day to make way for massive palm oil plantations, where workers, even children, are trapped in modern slavery to cultivate the vegetable oil. Not only that, but the rainforests of the region are an ecological treasure that store more carbon than the entire world emits in 9 years.

PepsiCo could adapt a strong palm oil policy without any holes to ensure that its Quaker products were not fueling these abuses. But so far, the company has refused. But with pressure building, we’re closer than ever to winning.

Tell PepsiCo to adopt a responsible palm oil policy.

We know this can work. Last year, a similar campaign by SumOfUs pushed Kellogg’s to adopt a landmark palm oil policy, now one of the strongest in the industry. That’s why we’ve now shifted focus to PepsiCo, one of the companies still dragging its feet on taking action.

Already in the campaign, our Doritos palm oil ad has gone viral, hitting a whopping 18 million views. That's more than three times the views of the 10 official finalists in Doritos' CrashTheSuperBowl ad competition -- combined. It forced the company to defend its mediocre position to journalists and consumers all over the world, and built massive pressure for action. And we plastered a new drink, “Pepsi True”, with negative online reviews -- which saw the product temporarily pulled from sale during its launch, in an embarrassing loss for PepsiCo.

Then, we plastered campaign ads on the sides of public buses in the hometown of PepsiCo in the UK & Ireland -- two whole weeks with ads calling out PepsiCo for its palm oil failures driving around town. And we delivered our huge people-powered palm oil petition to the bigwigs at PepsiCo, with over 500,000 SumOfUs members demanding action

We’ve already done so much, and we’re so close. By now spreading the word about Quaker and palm oil, we can use PepsiCo's good guy brand to help turn the snackfood giant into one of the good guys that only sources truly responsible palm oil.

Add your voice now. Tell PepsiCo to adopt a responsible palm oil policy.

Thanks for all you do,

Taren, Hanna, Eoin, and the rest of us at SumOfUs.