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Big Metros Show Severe Declines in Latest Circ Report

Jennifer Saba

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is the fourth consecutive semi-annual report to register a severe drop in daily circulation and -- perhaps more troubling to the industry -- Sunday copies. While the estimated decline 2.8% for daily circulation for all reporting papers may seem negligible, consider that in years past that decrease averaged around 1%. Sunday, considered the industry's bread-and-butter, showed even steeper losses, with a decline of about 3.4%.

Big cities like L.A., Miami, and Boston are feeling the effects of the Internet and the trimming of other-paid circulation. In New York, however, a 5.1% surge for the New York Post allowed it to leapfrog past its rival, the Daily News -- and The Washington Post -- into fifth place in daily circ.

The Los Angeles Times reported that daily circulation fell 8% to 775,766. Sunday dropped 6% to 1,172,005.

The San Francisco Chronicle was down. Daily dropped 5.3% to 373,805 and Sunday fell 7.3% to 432,957.

The New York Times lost 3.5% daily to 1,086,798 and 3.5% on Sunday to 1,623,697. Its sister publication, The Boston Globe, reported decreases in daily circulation, down 6.7% to 386,415 and Sunday, down 9.9% to 587,292.

The Washington Post lost daily circulation, which was down 3.3% to 656,297 while Sunday declined 3.6% to 930,619.

Circulation losses at The Wall Street Journal were average, with daily down 1.9% to 2,043,235. The paper's Weekend Edition, however, saw its circulation fall 6.7% to 1,945,830.

Daily circulation at USA Today slipped 1.3% to 2,269,509.

The Chicago Tribune showed slight declines. Daily dropped 1.7% to 576,132 and Sunday decreased 1.3% to 937,907.

Losses at the Miami Herald were steep. Daily circulation fell 8.8% to 265,583 and Sunday fell 9.1% to 361,846.

While daily circulation stabilized compared to past reporting periods at The Sun in Baltimore, down 4.4% to 236,172, Sunday took a massive hit. Circulation on that day dropped 9% to 380,701.

The Hartford (Conn.) Courant’s daily circ was down 3.9% to 179,066 while Sunday dropped slightly, 1.5% to 264,539.

At The Philadelphia Inquirer, daily fell 7.5% to 330,622 while Sunday declined 4.5% to 682,214. Daily circulation at its sister pub, The Philadelphia Daily News, dropped 7% to 112,540.

The Star Tribune in Minneapolis reported declines. Daily was down 4.1% to 358,887 while Sunday dropped 6.3% to 596,333.

At the Orlando Sentinel, daily circulation decreased 2.5% to 214,283. Sunday fell 4.2% to 317,226.

Daily circulation at The Arizona Republic declined 2.5% to 397,294 and 2.6% on Sunday to 503,943.

The Plain Dealer in Cleveland showed daily circulation almost flat -- a small victory -- with a decline of 0.6% to 336,939. Sunday was down 2.3% to 446,487.

The New York Post got a leg up in the city’s tab wars. Daily circulation at the paper overtook the Daily News in showing gains of just over 5% -- perhaps the only major metro in the country to report such growth -- to 704,011 copies. The Daily News also increased its daily circulation, up 1% to 693,382.

That said, Sunday is still a problem for the New York Post. Circulation grew a fraction of percentage up 0.4% to 427,624. At the Daily News, Sunday circ was almost flat, down 0.1% to 780,196.

The St. Louis Post-Dispatch made advances in daily circulation up 0.6% to 276,588. Sunday was down 2.4% to 418,262.

The Denver Post’s daily circulation dropped 3.1% to 255,935. The Rocky Mountain News showed similar declines with daily down 2.9% to 255,675. Combined Sunday circulation fell 4.2% to 694,053.

Newsday reported losses. Daily fell 4.9% to 410,579 while Sunday experienced similar declines, down 4.3% to 474,750.

Daily circ at the Santa Barbara (Calif.) News-Press slipped 4.6% to 39,323. Sunday lost 5.4% to 40,801.