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PLAYING THEM AT THEIR OWN GAME
Have you ever wondered why media advertisements, other than the sexually immoral, are bland? In Europe you never see advertisements from any of a multitude of organisations hostile to the establishment. It is a media stitch-up that excludes what they see as real opposition; obviously anti-immigration, patriotic or those expounding ‘right-wing views.’
Blue-pencilled are anti-abortionists, any with an unorthodox take on Christianity; anti-pharmaceutical campaigners and so on. Organisations providing inside information on media, bank and political corruption are taboo. Editorial is fine; that is censored.
George Orwell put it perfectly: ‘Anyone who challenges the prevailing orthodoxy finds himself silenced with surprising effectiveness. A genuinely unfashionable opinion is almost never given a fair hearing, either in the popular press or in highbrow periodicals.’
This is why media advertisements are trite, banal, boring. The conventional media is on its way out. The internet; online shopping and information is having a devastating effect on print media as it is on the high streets.
You want to give it another shove towards the edge? Good! Here’s how to do it but get others to do it too. The following can be adapted to suit your purpose; it is a tool that may inspire you.
The Marketing Manager,
Furniture Land,
Anytown.
Dear Sir / Madam,
As you know the Daily Mail has been heavily criticised for its lack of balance and highly sensationalised reporting in news relating to the Stephen Lawrence case. Many believe this newspaper’s politically correct posturing has had a negative affect on racial harmony.
We fear a sharp increase in racial attacks by non-whites inflamed by this newspaper’s lack of balance. The editor has ignored reasonable criticism; it has been accused of carefully screening reader response to add bogus credibility to its position.
Advertisers unwittingly invest in politically correct prejudices. I am sorry but the only way we can legitimately protest is to blacklist companies that advertise in this newspaper. I regret to say that you are one such company. Yours faithfully, John Doe.
Companies advertise because every sale matters. The last thing they need, especially in these trying times is a customer boycott. Not a single one of them wishes to be associated with matters of community concern.
Remember, your average supplement or magazine is likely to be 100% advertisements; a newspaper 50 / 70 percent. Many appear to be editorial content. These are feature supports. Look for the tiny header: ‘advertising feature.’
All companies have websites; on each you will find ‘contact us.’ Email this letter or a modification for the attention of (FAO) The Sales Manager. See how many you can do in a day; get your friends to help.
http://www.nazi-lauck-nsdapao.com/michaelwalsh.htm