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Mr. Obama, Enjoy the Media Adulation While You Can
JON FRIEDMAN- MarketWatch
Nov. 28, 2008
NEW YORK (MarketWatch) -- I'm starting to feel a little guilty about the media's treatment of President-elect Barack Obama -- and I may not be the only one.
Chalk it up to a phenomenon I'd like to call "Obama-remorse." You know how you feel buyer's remorse after you've spent a lot of dough on some big-ticket item, only to realize that you might have made a mistake? Well, it's going to happen to the president-elect as well.
Perhaps this sort of recognition prompted Washington Post media writer Howard Kurtz to do an incisive piece called "A Giddy Sense of Boosterism" on Nov. 17. As Kurtz noted, the media have tripped over themselves to celebrate and cash in on Obama's victory.
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GCI) are racing to publish a book on the election. HBO (TWX
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TWX) is readying a documentary on the campaign, too.
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As I see it, the media are having second thoughts about their performance over the past year.
First, they gave Sen. Hillary Clinton the cold shoulder and all but rolled out a red carpet for Obama during the primary season. Perhaps Amy Poehler's eerily spot-on send-up of Clinton on "Saturday Night Live" helped reduce the New York senator to a caricature, making it even easier for the reporters to consign her to a complementary role.
Once Clinton was dispatched, they lavished favorable attention on Obama, as his opponent, Republican Sen. John McCain, was forced to watch from the shadows.
Yes, I'm thrilled that he won the election, underscoring the American ideal that we live in a forward-thinking democracy, where any man or woman can rise to the highest office in the land. And I'm proud that even Obama's staunchest foes -- particularly the man he defeated, John McCain -- seem to be willing to accept his victory and pledge to help him turn around the economy and cure the nation's other ills.
Adulation Express
But I also feel guilty because I know that the media's Adulation Express -- never to be confused with McCain's old Straight Talk Express -- is going to hit a few speed bumps before it inexorably grinds to a halt.
It's inevitable. Look at what happened to Sarah Palin, McCain's running mate.
When McCain first nominated her, she could do no wrong in the media's eyes. She was hailed for her aw-shucks demeanor, in contrast to the inveterate Beltway sharpies, and her unlikely ascent to such a big job. (I suspect that Tina Fey's brilliant impersonation of Palin on "Saturday Night Live" owed as much to Palin's newness as it did to Fey's uncanny ability to look and sound like the governor of Alaska. Most "SNL" viewers had no frame of reference for Palin, other than her speech at the Republican National Convention, so Fey didn't have to worry about competing with a hardened image of Palin.)
It's inevitable, too, that Obama will eventually have his turn under the microscope. When the media start picking apart some of his Cabinet choices or his pronouncements on the state of the economy or his declarations about Iraq, he may be surprised to find that the afterglow of his stunning victory turns sour so fast.
MEDIA WEB QUESTION OF THE WEEK: Have the media treated President-elect Barack Obama too kindly for the past year -- and, if so, should that kind of treatment end now that he has won the election?
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Jon Friedman is a senior columnist for MarketWatch in New