Don't believe me? Consider this: The H20 craze got started back in the 1980s with a brand of water called Evian, remember?

Now think about it for a minute: What's "Evian" backward? Yep, naïve.

So, why am I talking about water today, you're asking? Because once again, excess water consumption is in the news - with deadly results. Like the time I reported on the runners who routinely suffer the sickening and deadly effects of too much short-term water intake at races...

Or like the time I reported on the fraternity pledge who died from drinking too much water as part of a fraternity hazing ritual...

Now I have the distinct displeasure (and disgust) of having to report that yet another innocent, misguided person has been killed by water intoxication. And all because of the mainstream's naiveté - because of the notion that water is harmless. It isn't. People drown in it. On dry land.

This latest victim was a contestant in a radio-show game. The point of the game was to see how much water entrants could drink rapidly before they went to the bathroom. The prize: A video game system.

According to the Associated Press and other sources, a 28-year-old mother of three entered the contest - held at KNDN radio in Sacramento, California - to win the coveted new-generation Nintendo game for her kids. She didn't win.

And all she lost was her life.

The last person to speak to the poor woman was one of the radio station's staffers. She'd called the station on her way home, crying and complaining of a massive headache...

Some hours later, she was found dead in her home.

The coroner's office that handled the case said that preliminary indications were that the woman died of water intoxication. Later investigations confirmed this finding.

As tragic as it is that this woman died of water over-consumption in a quest for something that was only destined to rot her kids' brains, what's even more tragic about her death is this: The woman worked in a radiologist's office.

That means she probably had a medical background or education of some kind - and that she probably thought she knew about the risks of excessive consumption of everything under the sun (except prescription drugs, of course): Alcohol, animal fats, tobacco products...

Everything that's supposed to be bad for you, but isn't.

And what happens? She dies from consuming what everything thinks is not only harmless, but HEALTHY.

Just to be crystal clear on the matter, there's not a shred of scientific evidence I've ever seen that supports the notion that we should drink any more water than what we have an occasional desire to sip. Our bodies tell us when we need water...

Unfortunately, they don't tell us when we've had too much.

Never playing "games" about water's perils,