By Danny Schechter,

Author of The Crime Of Our Time.

On February 1, 1960, four students sat down at a lunch counter at the former Woolworth's store in Greensboro North Carolina.

4 students! Just four!

They were protesting racial segregation. They were denied,

service, harassed and arrested.

Greensboro was and still is a backwater, yet their courage and

commitment sparked and helped drive a national movement that

would, within a few years, transform this country.

Martin Luther King may have had the dream but they had a scheme—a way of getting attention, a way of showing that if you want to make change, you have to be willing to act.

Few of us remember their names. I knew one, Joseph McNeil, because he went to my high school in the Bronx before heading to AT&T, a traditionally black college, later famous as the school at which Jesse Jackson played football.

Today there is a marker down the street from where the Woolworth's once stood. (At least there was when I was last there in the 80's.)

Woolworths had once been one of the best-known brands in America for decades.

The chain went from fame to infamy to out of business. Lunch counters were soon out, and so was Woolworths despite its skycraper in downtown Manhattan. It would later be bought up, broken up, and sold off by an avaricious private equity firm, which, in a mad search for profits, drove the company under. Some stores survived in the UK and Australia but not in the USA. There used to be one across the street from where I live. It is now a GAP.

Sound familiar?

Formal segregation may be gone, even if an interracial couple

couldn't get a marriage license recently in Louisiana, but class separation and inequality in America has deepened sharply The middle class that the Greensboro 4 hoped to join as college graduates is only a memory for many.

Black communities across this country have been savaged by the

foreclosure crisis. Black unemployment is twice that of whites, a

figure that in real terms stands at 20% or more. That means 40% for minorities!

Millions of families are going backwards to homelessness, and

insecurity. Downward mobility is now a mass phenomenon. If you don't believe me, look at your bank statement. Check out the added charges, look at your credit card

These large banks are run by the miscreants FDR called

“banksters. They” are reporting super profits and giving out obscene bonuses. Their lobbyists are blocking new regulations and eroding old ones while presiding over the largest transfer of wealth in history from the working poor to the flamboyant superrich.

Racialization has been displaced by financialization. Now the

“action” in the Tar Heel State is down the road in Charlotte where

the Bank of America is based.

But can we still Bank On Banks Like The Bank Of America?

(You may not recall but the first bank to go in the great Depression was called the Bank of the United States.)

Banks R'Us. Today, there are bank branches in almost every neighborhood—except the poorest ones where pay day lenders reign with their usury on their mind and in their interest rates. When it comes to credit, the poor pay more—and the banks know it and profit from it. There are also mortgage brokers galore in every community.

Fraud is their middle name. (I am not the only one saying this. The FBI denounces it as an “epidemic.” There are arrests every week.)

The many financial institutions and sleazy lenders are there to do business but they could also become convenient targets for civic engagement.

Can they be challenged? So far, very few have been. While the Banks are agressively lobbying; citizens groups are passively sending e-mails. Never before have so many allowed so few to dominate this discourse. The banks are clearly winning over the regulators and critics. Even Barney Frank's committee has capitulated.

Nevertheless, protests against the big banks are beginning. There

will be one at the end of October at the American Banker's

Association convention and greedfest in Chicago.

But you don't have to go to “Sweet Home Chicago” to find targets of outrage, or even trek down to Wall Street. You know where you bank! True, many branches are just made up of ATM machines which want your money, not to hear from you. But the bigger branches are not far away. They advertise. They are everywhere, doing business as usual except lending to people who need it most.

Your money in; their profits out.

This could change or at least become “more challenging.” Think of the Greensboro 4, just a few people then made enough noise to get things going.

Today, you don't have to call them sit-ins, just polite but firm

and “protracted” conversations with the banksters. If a million

people called their 800 numbers at once, what would happen?

Why not informational picketing to advise consumers about how they are getting ripped off with high rates and excessive fees? Why not bring the pain of excessive debt and dispossession to the people who are causing it and profiting from it? Student loan victims, are you listening.

What if families who can't afford day care turned their favorite

branches into day care centers? What if their profits and bonuses

were posted neatly on their windows? What if". (You fill in the

blank!)

Lets say, concerned folks assembled at bank key bank branches

during the noon hour—Mondays at Chase, Tuesdays at BOA, Wednesdays at Wells Fargo, Thursdays at Wachovia etc and then spent dress down Fridays at Goldman Sachs or Morgan Stanley?

I am sure the bankers will welcome the opportunity to “dialogue”

with their enraged critics and customers. This can only work if it is

done regularly, week after week. One shots won't work. They may make protesters feel good but that's all they will accomplish.

You will be surprised because the acts of a few can inspire action by the many.

Think of Brian Haw, camped out in front of the Parliament in London every day since the Iraq war started in 2003. He knows we are in a marathon, not a sprint!

You get where I am going? I am not sure where Fred Douglass

banked, back in the days when companies like Lehman Brothers,

before its fall, were financing the slave trade, but his mantra

that without struggle, nothing changes still survives.

Nothing will change without making them uncomfortable. Anger, if not ‘deployed” like an unguided missle, has its uses.

The Banksters are terrified of what they call “economic populism.”

I prefer to call it economic democracy. Even Barack Obama

understood that years ago when he worked as a community organizer.

I am not sure if he still does.

No one's going to win a Nobel Prize in Economic Fairness for this

type of non-violent activity but it will bring this issue out of the back pages of the business section where it is safely buried

and into the front lobes of people's minds.

Where are the activists blocking foreclosures or rallying at unemployment offices for extended benefits. Where is the push back against the health insurers? Why are you asleep?

It's so simple. The Greensboro 4 understood it decades ago. If you don't stand up, you might as well lay down.

Author's Bio: News Dissector Danny Schechter is blogger in chief at Mediachannel.Org He is the author of PLUNDER: Investigating Our Economic Calamity (Cosimo Books) available at Amazon.com. See Newsdisssector.org/store.htm.

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