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Forbes: Jennifer Lopez ‘World’s Most Powerful Celebrity’

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May 20, 2012

Forbes magazine has released its new list of “The World’s Most Powerful Celebrities,” and singer-actress-entrepreneur Jennifer Lopez tops the list, replacing the previous list’s top celeb, singer Lady Gaga.

Donald Trump and Rush Limbaugh are also high on the new list.

Forbes’ “Celebrity 100” list — which includes film and television actors, TV personalities, models, athletes, authors, musicians, and comedians — is based on “money and fame,” Forbes explains.

“We define fame as media visibility in print, television, radio, and online, plus social media power, which we measure by looking at each celebrity’s presence on Facebook and Twitter.

“The earnings consist of pretax income between May 1, 2011, and May 1, 2012. Management, agent, and attorney fees are not deducted.”

After several down years, Lopez rebounded in 2010 by landing a judge’s chair on “American Idol,” although there are reports she is leaving the show to devote more time to other endeavors.

“The job gave her a platform to promote her music and turn her image around,” Forbes observed.

“It didn’t hurt that she also split from her husband, Marc Anthony. Suddenly a single mother, Lopez lapped up the media attention and scored lucrative endorsement deals with companies like L’Oreal and Gillette. She now has a line of clothing at Kohl’s and a top-selling fragrance.

“With 6.6 million followers on Twitter and 12 million fans on Facebook, she’s also proved a master of social media.”

Lopez reportedly earned $52 million during the year.

In second place on the list is Oprah Winfrey, whom Lady Gaga unseated for No. 1 last year. Winfrey was the top earner on the list, bringing in $165 million thanks in part to her of spin-off shows including “Dr. Phil.”

Rounding out the top 10, in order: Justin Bieber (55 million in earnings), Rihanna ($53 million), Lady Gaga ($52 million), Britney Spears ($58 million), Kim Kardashian ($18 million), Katy Perry ($45 million), Tom Cruise ($75 million), and Steven Spielberg ($130 million).

Other interesting inclusions on the list: Tiger Woods at No. 12, Donald Trump (No. 14), Rush Limbaugh (19), and Glenn Beck (23).

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