McDonald's franchisees are terrified for the future
INTROUCTION
McDonald's already made the bad decision when they value engineered their food to the point of undigestibility at the same time they tried to rebrand as upscale to compete with Starbuck's.
But of course it's just easier to drop the blame on workers who want a decent living wage ... so they can eat at McDonald's!
As long as McDonald's is able to keep their prices lower than the competition, the lump-ins and bumpkins will never stop cramming their pudgy faces with whatever McDoogles is selling, even if its reconstituted aborted fetuses; as it makes no difference to the tried-and-true loyal McDoogle Connoisseur in-search-of Their next happy-meal. Leonard Nimoy would be proud of em, one and all.
http://www.businessinsider.com/mcdonalds-franchisees-are-terrified-for-the-future-2015-7
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ARTICLE
McDonald's franchisees are terrified for the future of the company, according to a new survey.
The operators' six-month outlook for McDonald's business is the worst in the 12-year history of the survey, which was conducted by former Janney Capital Markets analyst Mark Kalinowski.
"At least half of the operators in my region are on the verge of collapse," one franchisee wrote in response to the survey. "With minimum wage for fast-food workers potentially increasing to incredibly high levels, we are facing a crisis situation. "
Another said: "The operators sit on a cliff right now. With sales going in the wrong direction, all must be conservative in our decisions. It will take only one bad decision to put any operator down and out."
Same-store sales at US McDonald's have declined in each of the past six quarters. The company is battling falling traffic, increasing competition from fast-casual chains including Chipotle and Panera, and an eroded brand perception among American consumers.
For the survey, Kalinowski interviewed 29 franchisees who own and operate 208 restaurants in the US. McDonald's said that represents only a fraction of its franchisees.