GMO Backlash Causes Cheerios Facebook Campaign Fail
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Cheerios is getting slammed for GMOs on their Facebook page. Consumers used Cheerios’ Facebook marketing campaign to give the brand an earful about GMOs, also known as genetically modified foods.
Facebook Fail
Cheerios had posted an “app” on their Facebook that allowed fans to post a word or two about how they felt about Cheerios. Due to all the consumer backlash against GMOs, Cheerios pulled their app off the web.
When the app was still running, GMO pictures were going up on the Cheerios Facebook wall fast and furious. Admins of the Cheerios Facebook page were scrambling to take down the GMO pictures as fast as they could.
General Mills and Prop 37
General Mills, makers of Cheerios, donated over one million dollars to defeat California Proposition 37 last month. Prop 37 was a ballot initiative asking brands to label their products, giving consumers the right to know what is in their food.
Unfortunately, due to the massive amount of money spent on advertising by chemical and pesticide companies and industrial food corporations, Prop 37 was defeated in California.
http://www.cheeseslave.com/cheerios-gmo-backlash-facebook-campaign-fail/